Subscription service
A subscription service with a customer retention programme
Churn Prediction for a Subscription Service
The CRM receives a list of customers at high cancellation risk and a possible reason.
a prioritized list for the retention team
Challenge
The team learns about churn after cancellation and sends retention offers to a broad audience without an individual risk estimate.
Solution
- 01
Use product activity, support requests, and payment history.
- 02
Group high-risk customers by possible cancellation reason.
- 03
Send the list to the CRM and keep part of the audience in a control group.
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